Sell art online — with no commission
Want to sell your art online and wondering which platform is fair? This overview explains, factually, how selling online works, what the typical costs are, and what a commission-free model looks like.
How do I sell my art online?
Selling art online starts with your own, well-presented catalogue: meaningful photos, clear details on technique, dimensions, and price, and a direct path to enquiries. On an art platform you set up an artist profile, upload your works, and make them discoverable to art lovers. What matters is that you keep control of your prices and that interested buyers can reach you easily. With WinStage you get your own artist page where your works are findable by style, technique, and format — and where enquiries land directly with you.
What does it cost to sell art online?
The cost of selling online usually consists of two parts: an ongoing fee (subscription or listing) and a sales commission. Typical online galleries charge between 15% and 50% commission per sale, often on top of a monthly base fee. With three works sold per year this adds up quickly — and the larger cost block is almost always the commission, not the subscription.
Example: you sell 3 artworks at €800 each per year — total revenue €2,400. At a typical online gallery (30% commission + €70/month subscription) you pay €720 commission plus €840 subscription — €1,560/year in total, leaving you €840 net. At WinStage (0% commission + €65/year Starter) you pay just €65/year — leaving you €2,335 net. Result: with WinStage you keep €1,495 more per year for the same 3 sales. That's roughly 24× lower costs.
The alternative: 0% commission
WinStage charges no sales commission at all. The platform is financed through a transparent subscription — the subscription pays for the infrastructure, not the individual sale. For you that means: the price a buyer pays reaches you in full. You keep full pricing authority and direct customer contact; WinStage is not an intermediary and takes no transaction fee.
Bookable separately: physical exhibition
Unlike pure online marketplaces, WinStage additionally operates over 5,000 m² of physical exhibition space in Wiener Neustadt. It is not part of the online subscription but bookable separately as its own service — via vernissages, events, or the stipendium programme. This way your works discovered online can additionally be experienced live on site. Add to that artist interviews and TV presence — visibility that goes well beyond an online catalogue.
ArtVault: your portfolio grows with you
With the annual subscription your works are preserved over the years: artworks from past periods are conserved instead of disappearing at the period change. This way you build a growing online portfolio step by step — at no extra cost. On many platforms the entire portfolio is gone once the subscription ends; at WinStage your body of work persists through the ArtVault principle.
Who is WinStage for?
WinStage suits hobby artists with a few works just as well as professionals with a large body of work. The Starter, Pro, and Pro+ plans differ mainly in the number of works you can show online. If you need more, you expand upload slots at any time as an add-on. There is no curation gate and no months-long waiting period — anyone can sign up and start right away.
Ready to sell your art commission-free? Choose a plan or register for free.
Detailed comparison: Why WinStage? → · Exhibit art
Frequently asked questions
Yes. At WinStage there is 0% sales commission. You only pay a transparent subscription; the entire sale proceeds stay with you.
No. With your WinStage profile you get your own artist page with a catalogue and a direct enquiry path — without setting up your own website or shop system.
Yes. You set your prices yourself and stay in direct contact with buyers. WinStage is not an intermediary and does not interfere with your pricing.